Your Brand — Your Mark

Each company and brand is different. Why should you have to fit into the plan or box of another company?

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work…”

-Steve Jobs

Branding Unique To You

When meeting you, we delve first into knowing all of what makes your company unique. After learning about what you do, we formulate a plan that will help you and your constituents succeed in your industry. Check out our services below.

1

Branding Identification, Research and Assistance

Do they know what you do?

Need help defining or creating the brand for your business? Do you have an idea for a logo, but haven’t created it?

Do you know the science behind color in marketing and the power that it has on viewers and consumers alike?

CDT Consulting has researched color perception, and its findings have been used to determine logos and color schemes for businesses. As each business is unique, we will form recommendations according to the values of you and your organization.

  • Market research
  • Branding Recommendation Guide (a Step-to-step guide for moving forward)

2

Idea Generation and Recommendations

Would you like us to assess how your website or social media sites look?

In 2023, Business and social media now go hand-in-hand. Typically if you have a business, you’re active on Instagram, Facebook and even YouTube! Each social media platform has optimum times in which people are online. Additionally, each platform has a formula for appealing to followers. Are you familiar with them?

The question becomes, how can I appeal and keep up with my followers or clients and let them know of what I offer?

As research is the basis of everything we do, we dissect your social media strategy and formulate recommendations for how to improve. If you don’t have active social media sites for your business, then we are more than happy to help you get started!

  • Social Media and Competitor Analyses (SWOT and/or SOAR)
  • Mock-up social media examples and/or posts
  • Social Media Recommendation Guide
3

Visual Assistance (Photography, Graphic and Template Design)

How do you keep your clients intrigued?

Have you noticed that there is always a nice graphic to accompany a blurb or caption on social media, a blog, or even a website. As humans it’s images that attract our eye.

Did you know, having photos, videos or thought provoking graphics to accompany what we are saying will go a long way?

Depending on the needs of your project or deliverable, we offer visual assistance according to your specified branding guidelines and needs.

  • Photography and editing (for additional fee, if photoshopping and/or are filtering desired)
  • Videography (the creation of small video segments, along with audio adjustments)
  • Graphic design (creation of social media graphics, banners, posters, flyers, logos etc)
  • Creation of templates (ie: Powerpoint, Excel and Word)

Other Essentials

Copy-writing and Copy Editing

Does the idea of writing, drafting a cover letter, or adjusting your resume scare you? There’s no need to fear, we’ve got your back.

With a background in journalistic writing and strong foundation in AP standards, CDT Consulting remains dedicated to ensuring that your writing not only sounds good, but looks presentable as well.

  • Copy-editing and fact-checking
  • RFP responses
  • Citation formatting
  • Blogging and newsletters
  • PR and Marketing Tips

Market and Industry Research

Not everyone has a background in research, and that’s okay. However, having the backing of market or industry research will go a long way. It will inform you that you are pursuing the right course of action, build credibility and may advise you that you haven’t been operating effeciently.

We will perform the research so you can rest assured that you are moving in the right direction and doing your due diligence as a business.